Our Story

Part of your neighborhood —
since 2005.

Founded by people who genuinely care and grown by the seniors who trust us, SBHIS has become one of the most respected names in honest Medicare guidance on the West Coast.

our why —

We exist to serve seniors.

SBHIS exists for one reason: to serve seniors. They gave us a voice, a purpose, and the chance to make a real difference in their lives. Every decision we make answers to that — if it improves our members' lives, we stand behind it.

Serving them is not just what we do. It is why we do it.

Talk to an agent today
+0 Years serving seniors
+0 Neighborhood offices
5 States — CA · AZ · FL · HI · TX
6 Languages spoken
Bringing clarity, honesty and care to Medicare.
Our mission · SBHIS Insurance Services
SBHIS team celebrating a Vista Chamber of Commerce ribbon cutting
what we stand for

Our values.

Every agent, every call, every office visit — these four principles guide how we show up for our members.

Excellence

We hold ourselves to the highest standard in every interaction — because seniors deserve nothing less than the best guidance available.

Empathy

We listen first. Medicare is confusing and the stakes are high — our agents take the time to truly understand each member's situation before recommending anything.

Community

We live and work in the same neighborhoods as our members. Our 25+ offices are walkable landmarks in the communities we're proud to call home.

Innovation

We pair seasoned human expertise with modern tools, so every member gets the clarity of a knowledgeable friend — and the efficiency of a well-run organization.

our journey

How we got here.

2005

Founded in Chula Vista, California

SBHIS opens its first office at 740 Bay Boulevard with a small team and a big mission: make Medicare genuinely easier for the seniors in their community.

2010

Expanded to 10 Southern California offices

Rapid growth driven by word-of-mouth. Members told friends and family — and SBHIS opened new offices to serve them, from Gardena to Fontana to Orange County.

2015

Northern California & multilingual expansion

New offices in Fresno, Modesto, San Francisco, San Jose, and Stockton. Spanish, Vietnamese, Mandarin, Cantonese, and Filipino-speaking agents joined the team.

2018

Arizona & Florida — national reach

SBHIS opens in Phoenix, Tucson, Yuma, Miami, and Orlando — following the communities who trusted us in California as they retired to new states.

Today

25+ offices · 6 languages · one mission

Hundreds of licensed agents. Thousands of members served each year. And the same belief that started it all: every senior deserves excellent, empathetic Medicare guidance.

SBHIS team at community outreach events across Southern California
we're here for you —

Ready to find your
perfect plan?

Our agents are standing by to walk you through your options, in your language, at no cost to you.

1-888-816-9881
Monday – Friday  ·  8 AM – 6 PM Pacific