Founded with a simple purpose and grown by hundreds of people who genuinely care, SBHIS has become one of the most trusted names in Medicare guidance on the West Coast.
Our purpose is to make Medicare easier. That's it. No fine print. We believe every senior deserves clear, honest guidance — from a real person who speaks their language and understands their community.
Our brand promise: to deliver excellence in service with genuine care, every single time. Not because it's our policy. Because it's who we are.
Our mission is to redefine the experience of choosing a Medicare plan — by integrating technology, empathy, and genuine human connection.SBHIS Leadership Team · Chula Vista, California
Every agent, every call, every office visit — these four principles guide how we show up for our members.
We hold ourselves to the highest standard in every interaction — because seniors deserve nothing less than the best guidance available.
We listen first. Medicare is confusing and the stakes are high — our agents take the time to truly understand each member's situation before recommending anything.
We live and work in the same neighborhoods as our members. Our 25+ offices are walkable landmarks in the communities we're proud to call home.
We pair seasoned human expertise with modern tools, so every member gets the clarity of a knowledgeable friend — and the efficiency of a well-run organization.
SBHIS opens its first office at 740 Bay Boulevard with a small team and a big mission: make Medicare genuinely easier for the seniors in their community.
Rapid growth driven by word-of-mouth. Members told friends and family — and SBHIS opened new offices to serve them, from Gardena to Fontana to Orange County.
New offices in Fresno, Modesto, San Francisco, San Jose, and Stockton. Spanish, Vietnamese, Mandarin, Cantonese, and Filipino-speaking agents joined the team.
SBHIS opens in Phoenix, Tucson, Yuma, Miami, and Orlando — following the communities who trusted us in California as they retired to new states.
Hundreds of licensed agents. Thousands of members served each year. And the same belief that started it all: every senior deserves excellent, empathetic Medicare guidance.
Our agents are standing by to walk you through your options, in your language, at no cost to you.
1-888-816-9881